About me
I’m Prateek, and I live in Bangalore. For the last decade I’ve been building consumer products — two companies of my own that failed, Alle and Bite Club, with six years on Meesho’s founding team in between. Before that: an Air Force childhood spent moving across India, and a degree from IIT Kharagpur.
This site is an experiment to push myself to write more — and to see what emerges. I also read widely, photograph, and travel.
Around here
What Happens to Published Writing When AI Reads for Us?
Which kinds of writing still get read when AI does the reading first.
AI Art needs its own category. And harder honesty.
Why honest labeling is harder than it sounds.
What Actually Feels Off About AI Art (and Why It Shouldn’t)
An attempt to name that discomfort, starting from what art is for and how it gets made.
Elsewhere